No7 Lift and Luminate Foundation has become my summer makeup obsession. No7 (sometimes called Boots) is a UK-based drugstore beauty brand that has recently become available in the USA. If you keep your eyes peeled, sometimes you can find a Target, Ulta, or Walgreens with a No7 section. It’s a little high-end for the drugstore, but significantly more affordable than prestige or luxury brands. At $16, this foundation doesn’t break the bank, even though it delivers the most beautiful finish. I don’t know if it creates “firmer, even skin,” partially because I don’t struggle with wrinkles or an uneven complexion. What I can say is that it is a luminous medium-coverage foundation that makes my skin look naturally supple and dewy. It gives my skin a healthy glow, without seeping into my fine lines. I like applying it with my fingers or a sponge.
The No7 Lift & Luminate Foundation is one of my all time favorites, because it feels so good on my skin, and it looks even better! I usually set this foundation with a powder, to ensure that it lasts longer on my skin. I would clock in about 7 solid hours of wear if you are sure to prime, set, and finish the foundation. It looks beautiful on its own, but I find that it wears off after a few hours if I don’t set it. Luckily, if it wears off, it just sort of disappears; that is to say, it never really cakes up or breaks up, so it doesn’t look bad. Ever.
I adore this foundation, and I would be willing to pay more than $16 for it! However, since it’s so cheap, I can be sure I will repurchase it. The only con is that it isn’t quite as long-wearing as I would like, but in every other aspect, the No7 Lift & Luminate Foundation is perfect for creating a luminous complexion.
What are your favorite foundations? Be sure to follow me on Bloglovin’ and Instagram!