smart is the new pretty

Tag: makeup art

Best Hot Pink Eyeshadows

Best Hot Pink Eyeshadows

I love pink. Call me extra, but there’s nothing that speaks to my soul like fuchsia (well, except for maybe millennial pink or a white furry throw). I don’t wear a lot of color (I tend to go for the all- black look whenever possible) […]

Anti-Summer Vibes

Anti-Summer Vibes

I love summer (and summer makeup) but sometimes you just have to break the rules– enjoy my totally non-summery look for this July! Face: Rimmel Stay Matte Primmer NARS All Day Luminous Weightless Foundation Maybelline Age Rewind Concealer e.l.f. finishing powder Pixi Contour Powder Milani […]

Ace Your Base: How to Find the Perfect Foundation

Ace Your Base: How to Find the Perfect Foundation

Foundation is one of my everyday essentials: even if I skip on everything else, I like to put on a Tinted Moisturizer or BB Cream with an SPF in it to moisturize, protect, and perfect my skin. However, finding the right foundation can be a challenge. There are so many options, and how a foundation looks swatched on your arm can be very different from how it looks on your face. Follow my guide on How to Find the Perfect Foundation to make shopping for the perfect base a little easier.

It is best to shop for foundation in store, because ordering online can lead to an error in color selection. If you order a lipstick online, the color may be slightly different from what you expected. Still, the lipstick will still probably look good. With foundation this is not the case: if the color is a little off, it can be very noticeable. To find your color, go to the store and ask one of the sales associates for help. Often, the sales associate will try a few different shades on your face to find the right one. Drugstores often don’t have foundations you can try on your skin, but if you go to Ulta a sales associate can help you to find a match in a drugstore foundation, if that is better for your budget.

Know your skin type. Is your skin dry? Oily? Combination? Normal? If you have dry skin, you will want to keep that in mind when you shop for foundation. Be wary of products advertised as “matte,” because sometimes these can be drying (especially if the skin is dry to begin with). For oily skin, a matte finish can help to control oil. However, a foundation that is marketed as “dewy” or “moisturizing” may be too rich for oily skin. If you have combination skin or normal skin, just think about the kind of finish you want, matte or dewy.

Keep your coloring in mind when you shop for foundation. Your skin’s undertones will determine which foundation shade is best for you. Often, there are neutral shades, cool tones, and warm tones. If you have warm undertones, you are probably best suited to orange or yellow hues. I, personally, have cooler undertones. My skin looks better in pink hues, and a foundation that is too warm will make me look like I am wearing a bad fake tan! Before you shop, think about what colors of clothing look better on your skin. Do you look good in orange or pink? Or somewhere in between? If you don’t have an obvious undertone, a neutral foundation can be a great option.

Decide how much coverage you want from a foundation. Do you want your foundation to be sheer, and just even out your skin tone? Or do you expect your foundation hide all blemishes and imperfections on your skin? If you are makeup shy, a light coverage foundation or a tinted moisturizer will be your best friend. It is easier to find a light coverage foundation that looks like skin than a full coverage foundation. The problem with full coverage foundations is that sometimes it is obvious that you are wearing makeup. However, full coverage foundations are great for formal occasions, and they can mask blemishes and imperfections better than light coverage foundations. There are also always medium coverage foundations for the indecisive!

If you try a foundation and don’t like it, some stores will allow you to return it. If you like he foundation a lot, but don’t love it, then feel free to try another brand the next time. It can take a while to figure out what you are looking for in a foundation, so if your first foundation choice wasn’t perfect, don’t give up! Keep trying new formulas, and you will find the right foundation.